Case Study: Pharmacists

In this section we focus on a real life client challenge and show how dedicated teamwork between the client and Gantley Business Development is achieving real results.

Client : Pharmacist, South East Ireland

Challenges:

• HSE Cuts majorly impacting on revenue
• Lower front of shop sales
• Low staff morale
• Business owner fire fighting as opposed to leading

Solution:

• Gantley Business Development’s strategies put in place to –
  • increase footfall
  • convert more store visitors into buyers
  • increase average sale value with customers
  • increase sale frequency with customers
• Sales Plan focussed on selling generics puts in place to increase pharmacy profits while cutting prescription costs
• Team training developed to increase skill, attitude and morale, to boost team sales performance and improve customer experience
• Daily / Weekly measurement of performance against targets

Results (to date) :

• Measureable increases in footfall, customer conversion and average sale values
• Sales Plan ahead of target
• More productive and cohesive team
• Business owner focussed on leading the business