Category: Case Studies

BREXIT………….SO WHAT?????

Posted on by Evan Gantley
So have you heard about Brexit?
I’m sure you have, are you scared? you should be.
Or so we are led to believe, but maybe we just need to take a seat in our comfiest chair, and enjoy some herbal tea.

The bottom line is :

  • Brexit is talked about too much.
  • The Brexit fear is causing too many questions, and too much negative emotion.
  • People are afraid and the media are spreading this mentality.
  • We are seeing too much of the white haired Buffoon walking with his shirt tail hanging out.
As covered in Forbes Magazine previously, fear and spread of fear is contagious and most definitely damaging to our economic environment, so why do we keep doing it?
But we are not here to talk about the psychological affects of why, that’s for another article,
the following are proven ways that can be used Pre-Brexit and Post-Brexit to get you back on track.

Firstly

   1.  Access:

Is Brexit really going to affect your Business?

   2. Plan:

Make a plan of what you need to do.

  3. Take action:

As the world famous sportswear companies marketing team once said:

                                                   ‘Just do it’

  4.  Grow your Sales:

Any change in the Economic landscape is also an Opportunity to grow, Look for    where you can grow.

‘This is your time to grow your business’

SO ARE YOU READY ?

‘If its to be its up to me’

The following are Proven ways that can help……

  1. Increase your number of Clients:
  • Go out and meet new people and take on some new Clients.

2. Build on your existing relationships with current clients:

  • Go out meet your Clients find out what they want or what other Products/ services you can supply them.

3. Increase your average sale:

  • Go out and sell them more.
Ok, So to conclude, Fear and lack of confidence comes from the lack of a plan.
You can now do your: ‘Quick and dirty plan ‘ You can now start to take action,
The results will come: ‘Action leads to results’
For more info on how to take action, contact John at Sika Business Mentors.

Is your team fit for the Final Quarter?

Posted on by admin

Earlier we talked about the importance of teamwork in achieving success and asked if you had the best team in place to get you to the December 31st finish line ahead of your competitors?

If your team needs some extra motivation as we enter the final strait of 2012 check out Gantley Business Development’s Top Tips to motivate your team.

Take these 3 steps with each member of your team – starting today!

1 – Spend some quality time

We said “quality time” not “quantity time”.  One or two minutes of quality time on a regular basis are far more productive than a one hour review every year.

This will help you build a positive relationship with each team member. You’ll gain a much better understanding of them and how they’re handling the job.  Spending quality time will also encourage opinions and ideas to flow from them, giving team members a feeling of being ”in on” things which is a huge motivator.  It will also help you build an “early warning system” of any problems both business and personal.

2 – Give feedback
Tell each member of your team when they’re doing well and not so well on a regular basis.  Recent research suggested that up to 65% of employees received no recognition at work in the past year.  Are you one of those managers who thinks “why should I praise people when they’re only doing what they’re paid to do?”.  If you want a happy and motivated team then you need to tell them when they’re doing well.  It’s equally important to say when they’re not performing well – ignoring poor behaviour or coming down on the person like a ton of bricks won’t help.

3 – Empower your team
The term “Empowerment” has suffered as a result of being overused and misunderstood as a management buzzword.  Empowerment is really about using the knowledge, skill, experience and motivation power that’s already within your people and finding ways to harness it for the good of your business.  The majority of people in teams are severely under utilised. Your team have probably much more to offer in terms of skill, knowledge and experience.  Why not put this to the test straight away?

Case Study: Pharmacists

Posted on by admin

In this section we focus on a real life client challenge and show how dedicated teamwork between the client and Gantley Business Development is achieving real results.

Client : Pharmacist, South East Ireland

Challenges:

  • HSE Cuts majorly impacting on revenue
  • Lower front of shop sales
  • Low staff morale
  • Business owner fire fighting as opposed to leading

Solution:

  • Gantley Business Development’s strategies put in place to –
    • increase footfall
    • convert more store visitors into buyers
    • increase average sale value with customers
    • increase sale frequency with customers
  • Sales Plan focussed on selling generics puts in place to increase pharmacy profits while cutting prescription costs
  • Team training developed to increase skill, attitude and morale, to boost team sales performance and improve customer experience
  • Daily / Weekly measurement of performance against targets

Results (to date) :

  • Measureable increases in footfall, customer conversion and average sale values
  • Sales Plan ahead of target
  • More productive and cohesive team
  • Business owner focussed on leading the business